AI is a hot soundbite. Using AI as an instrument for exploration substantiates its value in the creative process. However, AI is not a substitute for human choice or creativity, yet the current trends and hype drive it to be used and generated as such without appropriate testing, regulatory, and attention to consequences.
Read MoreHow does design taste or sound? Designing, illustrating, and writing for the beverage and music industry, we use all our senses, and a lot of research!
Read MoreA new toy or singularity? AI is here to stay, and used wisely it can not only improve the creative process, it can and will become an invaluable tool and asset.
Read MoreEDUTAINMENT is the optimum tool for any omni channel advertising / marketing solution. It breaches the obstacles of literacy, and is aligned with ADA directives. Plus, it’s fun.
Read MoreBranding is more than a logo, a font, or a color palette. It’s the true North, a consistent thread that unifies omni and multi channel solutions into a cohesive, relatable visual and verbal voice.
Read More“I want to be normal again,” has a dramatic inflection in healthcare. Let’s defy the smiling people doing yoga catchall, and address what is really needed: behavior modification.
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