THE ASSIGNMENT

Confident Strategy Group partners with change-making leaders to transform and impact the world for the better.
Our challenge was to create a brand identity that amplifies CSG’s personality: strong, proud, impactful female leadership.

A SOLUTION

We created an ownable “ruby” watermark that is a bold, abstract monogram of the company’s initials, and paired with a dark blue, corporate canvas.
The style guide is visual inspiration on how to use the branding, including photography, which is inclusive, showing a wide spectrum of ethnicities and genders in heroic poses and always on the move.
Using the style guide, we began with a UX outline, worked with CSG on the copy, and designed the website. Hydraframe was our development partner and made it come alive.

BEST PART:

CSG’s ethos of making an impact on the world resonated with our personal and business objectives. It was truly a passion project.