Fat Monk

THE ASSIGNMENT

Rob McCue is a James Beard Award winning chef who opened a restaurant in Harlem. He and his investors were looking for a one-stop agency to not only provide the branding, but the full gamut of design services.

A SOLUTION

We built the brand architecture one brick at a time:

• Logo and brand guide

  • Decor including a bespoke stained-glass window and custom-designed and custom-made beer taps

  • We chose the furniture and the decor 

  • Developed including signage

• Designed a menu that was easily amendable by the staff

• Created a website

BEST PART:
The burger