THE ASSIGNMENT

A haircare product line that uses the rare matico plant as the primary ingredient to nurture hair from the inside out. It works on all hair types and textures.
The marketing campaign had to appeal not only to consumers but also to salons.

A SOLUTION

We created an approachable and relatable campaign, literally showing how hair is tortured daily by styling.
The photo direction featured a diverse group of models in both beauty and candid shots.
Still life imagery telegraphed freshness, nature, and ensured that the packaging was front and center.

BEST PART:

We love the product. So glad we still have samples!