Iron Smoke Distillery: Rock The Barrel, in partnership with legendary guitarist John Petrucci
THE ASSIGNMENT
We’ve been working with John Petrucci and Dream Theatre for a few years, designing their music packaging and merch. So, when John Petrucci partnered with the New York distillery Iron Smoke to create his Limited Edition collection of bourbons, he reached out to us for label design.
A SOLUTION
We created packaging that optimized our knowledge of John Petrucci’s brand—a design that would appeal to his fans, so the bottle had a specialness and became a keepsake.
BEST PART:
Iron Smoke contracted us to design their Limited Edition Anniversary Bottled in Bond.
