Kawell: Campaign Development and Photo Direction
THE ASSIGNMENT
Kawell is a pet skin and oral care brand, owned by Halaszi.
The objective was to develop a creative campaign spotlighting canine products at work.
A SOLUTION
We amplified the “happiness from the inside out” message by capturing the goofy, weird, happy personalities of dogs when they’re healthy and using Kawell products.
BEST PART:
Our dog HATES baths, but this product makes her incredibly shiny and clean.
Photography by F. Scott Schafer