Time For Kids

Developing in classroom ancillary materials as well as creating licensing products. 

THE COMPANY

  • Time for Kids is renowned in the United States for their in-classroom reading magazine. Due to expansion of the editorial content, the design for the magazine needed a new approach.

  • The licensing department was also in need of structure and creativity to bring in sponsors. 


THE ASSIGNMENT

  • Our partnership with Time For Kids lasted 5 years. In that time we created not only a look and feel for their books, but designed their reference line of products, biography series, and Almanacs.

  • We worked with their licensing department and their partners such as Nickelodeon, UNICEF, The NFL, and the CDC, to innovate in-class ancillary materials.

Time For Kids/VERB

A program with the CDC to promote physical activity, included take home activities, family education materials, games, and events.

Time For Kids Books

Templates for a line of TFK books, puzzles and games. 

TFK Almanacs

Created the covers and featured spreads for TFK Almanacs

Snuggle Licensing

Classroom literacy take-home activity co-promote with Snuggle which included games and progress checklists.

UNICEF

In-classroom and take-home ancillary educational materials about UNICEF, their impact and history.

PBS kids GO!

Promotional materials that are also educational.

THE COMPANY

  • A program that targeted the younger demographic of PBS watchers. 

  • The focus of the program was to expose children to different cultures, travel, and geography. 

THE ASSIGNMENT

  • We created advertorials to promote sweepstakes and contests for PBS and Scholastic partnerships. 

Advertorial ad for Maya and Miguel

PBS / BUSTER

Advertorial for Buster travel sweepstakes.

Girl Scouts of America

Making organization and check lists fun!

THE COMPANY

  • Girl Scouts needed a full redesign and illustration of their Daisy and Ambassador Journey workbooks that would be used by girls to organize and plan their badges, checklists, forms, and stickers. 

  • The workbooks had to be fun.

THE ASSIGNMENT

Redesign of the existing workbooks. The deliverables included illustration, graphic elements, stickers, forms, badges, book design, targeting 3 key tier age groups.

Nickelodeon

Advertorials

Timex

Creative Direction, design and character development for Timex brand kids watches advertising and collateral

The NFL

Logos for an outreach and engagement program that promotes physical activity. 

 
 

American Express

Gift cards for kids, from kids series

Scholastic

Book design for a Scholastic anti-bullying series. 

UL / GREENGUARD

A contest / sweeps to raise awareness about UL’s Greenguard seal, which can only be found on environmentally safe home improvement products. The focus was on moms and grandparents and included a social media blitz and interactive educational campaign