MTN Hardwear

Mountain Hardwear is an Alpine sportswear and gear brand, which we’ve used for years! We were asked to create a visual lexicon to establish its brand personality. We created a style guide and a banner ad campaign, built on an insight that mountain sport enthusiasts have their own language and credo. In this instance, it wasn’t the logo that drove the branding—it was the elegance of imagery and the turn of phrase.