Open to Debate
THE ASSIGNMENT
One of our clients, Intelligence Squared US, underwent a brand refresh. They truly flourished during the pandemic by refining their business strategy. Always offering debates that are civilized and respectful of different points of view, and always facts-focused, they leaned into a news/podcast model. What they needed was a complete brand refresh.
A SOLUTION
We refined the new logo to work in the digital space.
We developed brand style guidelines that included big idea image treatments that took on an editorial look and feel with an option to showcase both points of view.
Through multiple workshops with the client we identified a website structure that engages the user, keeps them curious and coming back, and telegraphs a news organization.
We developed all the wireframes and skinned them with the new brand design.
A brand guideline was developed and distributed to all vendors including: corporate communications, PR, merch, newsletters, email blasts, and social media.
BEST PART:
We’ve been working with this company since 2016, and it was amazing not only to watch them transition into this new phase, but contribute to their evolution.
WINNER OF: WEBBY, CREATIVE EXCELLENCE & GOLD AVA AWARDS
