REED Exhibitions

Vision Expo is a Reed property—a B2B event that is a hybrid of fashion and clinical specializing in eyewear and eyecare. Scroll down to see what we did, how we did it, and for some more eye candy.

Our assignment:

We developed a 360 brand surround sound with a brand guideline as the foundation, and refined their existing logo.

This brand bible was used by Reed’s internal production department and their vendors to execute show deliverables in print, video, social, experiential, and interactive. We also created big-idea structure design for their lounges, decor, and signage. Our contracted role as brand champions included: consulting, directing vendors and in-house staff, conducting market analysis, and running strategic workshops.