ESPN X Games
THE ASSIGNMENT
ESPN X Games is a global event bringing together the top-class athletes of extreme sports. With vendors around the globe, speaking different languages, using different measuring systems and applications, ESPN needed a turnkey and modular comprehensive guideline, yet they didn’t want to compromise the cutting-edge creativity that is associated with the event, especially the merch.
A SOLUTION
Translated the cutting-edge culture of the games to graphics which were applied to TV, merch, sports equipment, posters, collateral, interactive, video - and we also oversaw all production across the globe
Developed a B2B turnkey guideline, establishing a distinctive look for X Games with assets that were easy to assemble, produce, and deploy.
